Lights, Camera, Localize! Multimedia Localization and Multilingual Translations for Advertising Agencies
Introduction The media and entertainment industry is experiencing rapid growth, with projections to reach US$1,450 billion by 2027. This surge is driven by technological innovations, the expansion of digital content, and growing consumer engagement—especially from younger, tech-savvy audiences who favor digital platforms like streaming services, online gaming, and digital advertising. This shift underscores the increasing…
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