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Lights, Camera, Localize! Multimedia Localization and Multilingual Translations for Advertising Agencies

Introduction The media and entertainment industry is experiencing rapid growth, with projections to reach US$1,450 billion by 2027. This surge is driven by technological innovations, the expansion of digital content, and growing consumer engagement—especially from younger, tech-savvy audiences who favor digital platforms like streaming services, online gaming, and digital advertising. This shift underscores the increasing…
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Natural Language Fluency: Why ‘Natural’ Still Wins in the Age of Artificial Intelligence

A deep dive into how blending AI and human expertise drives global content success Introduction: In a World Full of Words, Only the Natural Ones Win We live in an age where content is currency. From search results and product pages to social media captions and customer emails, language is the invisible engine that powers…
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Ensuring Precision and Security: Hitting the Mark in Defense Industry Translation and Localization

Introduction The defense industry plays a crucial role in global security and technological advancement. As geopolitical tensions rise, global defense spending surged past US$2.4 trillion in 2023, driven by innovations like unmanned systems, AI, and advanced air mobility (AAM). Despite challenges, such as supply chain disruptions and talent shortages, the sector remains resilient. The commercial…
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Mastering the Course: Corporate Training Materials Translation and Localization for Global Success

In today’s interconnected business world, employee development and effective training are critical to a company’s long-term success and competitive advantage. These initiatives not only help employees grow professionally but also foster a culture of accessibility and inclusivity. As companies expand across borders and work with diverse teams, it becomes increasingly important to have training materials…
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Medical Web Content Translation – Doorway into Turkish Healthcare Market

Your website is often the first point of contact for patients and healthcare professionals in Türkiye. LSPs can help transform your English-language content into an engaging, accessible platform for Turkish users. Translating Hospital and Clinic Websites Translating hospital and clinic websites involves more than just converting text from one language to another. It requires adapting…
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Why Accurate Translation and Localization of Critical Medical Texts Matters

Healthcare organizations often deal with a wide range of medical texts, each requiring precise translation to ensure both patient safety and regulatory compliance. In the Turkish market, translating these documents with accuracy and medical expertise is paramount. Medical Journals and Research Papers When translating medical journals and research papers, accuracy is paramount to ensure scientific…
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How Does Game Localization Impact the Global Video Game Industry?

Video game industry continues to grow exponentially worldwide with the introduction of more gamingplatforms, continuous development of new games that attract millions of players around the world withrevenues over $396 billion in 2023. With over 3 billion video game players worldwide, video gametranslation and localization services have become even more essential today. Video game industryheavily…
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Let’s See What Localization Is with Examples

Localization is much more than just translation; it’s about adapting every aspect of a product or service to meet the cultural and linguistic expectations of the target audience. This ensures that the product feels natural and engaging to users, providing them with a seamless experience that resonates with their preferences. In this blog post, we’ve…
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The Future of Localization: What’s Next?

The future of localization is an exciting combination of technological advancements and human expertise. Both of which are evolving to meet the needs of a growing world. While companies are growing across borders, localization plays an important role. This helps businesses bridge the gap between different cultures and languages and various customer expectations. The Role…
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Building Strong Connections Across Languages: A Journey to the Heart of Turkish Translation!

When it comes to translation, one of the most critical factors is how deeply one understands the language’s nuances and cultural context. For anyone seeking Turkish translation services, have you ever considered the unique benefits of working with a translation company based in Türkiye? Translation isn’t just about transferring words from one language to another;…
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BASINDA BİZ

LOCALIZATION AGENCY

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Member of Çev-Der (Translation and Interpreting Association of Turkey, FIT Rep.) and Member of ÇİD (Association of Translation Companies, EUATC and GALA Rep.); Women in Localization and LocLunch