Apple’s promotional strategies have always attracted attention. The global advertising campaign prepared for the new iPhone Air was no exception. However, this time the difference lies not in the words used, but in the visuals. In the ad Apple published in other countries, the iPhone Air is shown being “squeezed” between the thumb and index…
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2024 was a year of rapid transformation for the localization industry. Across entertainment, gaming, e-commerce, and education, the demand for multilingual, culturally relevant content surged to new heights. Companies realized more than ever that true global success depends on speaking to audiences in their own language with accuracy, nuance, and cultural resonance. Let’s take a…
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The translation industry is changing quickly. With artificial intelligence and machine translation becoming more common, it can feel like our profession is at risk. But translation is still essential. Our strengths are reasoning, understanding context, cultural awareness, legal knowledge, and ethical judgment—skills that machines do not have. Still, while we emphasize the value of our…
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Video game industry continues to grow exponentially worldwide with the introduction of more gaming platforms, continuous development of new games that attract millions of players around the world with revenues over $396 billion in 2023. With over 3 billion video game players worldwide, video game translation and localization services have become even more essential today.…
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The automotive industry is set for transformative growth globally and locally in 2024 and beyond. In Türkiye, a combination of government policies, expanded local manufacturing, and rising domestic demand is creating unprecedented opportunities within the sector. On the global stage, trends such as electrification, advanced safety features, and a focus on sustainability are reshaping the…
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Introduction The media and entertainment industry is experiencing rapid growth, with projections to reach US$1,450 billion by 2027. This surge is driven by technological innovations, the expansion of digital content, and growing consumer engagement—especially from younger, tech-savvy audiences who favor digital platforms like streaming services, online gaming, and digital advertising. This shift underscores the increasing…
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A deep dive into how blending AI and human expertise drives global content success Introduction: In a World Full of Words, Only the Natural Ones Win We live in an age where content is currency. From search results and product pages to social media captions and customer emails, language is the invisible engine that powers…
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Introduction The defense industry plays a crucial role in global security and technological advancement. As geopolitical tensions rise, global defense spending surged past US$2.4 trillion in 2023, driven by innovations like unmanned systems, AI, and advanced air mobility (AAM). Despite challenges, such as supply chain disruptions and talent shortages, the sector remains resilient. The commercial…
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In today’s interconnected business world, employee development and effective training are critical to a company’s long-term success and competitive advantage. These initiatives not only help employees grow professionally but also foster a culture of accessibility and inclusivity. As companies expand across borders and work with diverse teams, it becomes increasingly important to have training materials…
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Your website is often the first point of contact for patients and healthcare professionals in Türkiye. LSPs can help transform your English-language content into an engaging, accessible platform for Turkish users. Translating Hospital and Clinic Websites Translating hospital and clinic websites involves more than just converting text from one language to another. It requires adapting…
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