Globalization, technological developments as well as increased international relations and interactions by the day all incentivize the financial sector, which involves a high level of data flow, to overcome language and cultural barriers and maintain interactions with the whole world. Under the circumstances, demand for translation services also grows accordingly. Inasmuch as finance plays such…
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Post-editing is the process by which a human translator reviews, corrects, and improves a machine-generated translation output. It consists of more than one stage. The translator first reads the source text and then reads the machine translated raw text. After comparing the two texts, the translator works on the machine translation output and makes the…
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Communication and SEO are two of the most important ways to get your products and services out there and known. People should be able to find your product when they search for it. Having the right content online alone is not enough; you also need to have the content in the right place and in…
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Transcreation is a combination of two words: translation and creation Transcreation is the adaptation of a message or advertisement for a product to be specific to the target market by removing cultural boundaries. In other words, transcreation is so much more than translation. The crucial point here is to convey the message in the source…
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Content localization is much more than standard translation. It has multidimensional characteristics and requires certain nuances to be taken into consideration. For example, you need to think about colors, symbols, pictures, numbers, dates, currencies, and even the subject matter of the content. For example, if you are entering the Chinese market as a US brand,…
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Software localization is the process of adapting computer programs or mobile apps to the language, culture, and technical needs of the targeted market. It is a golden opportunity to make your company visible in new markets, attract new users, and access global success. Software localization makes a product or application understandable and usable in a…
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Facilitator, Timesaver, Trainable… These are the few characteristics of machine translation we can discuss. Let’s glance over what is happening in the machine translation industry. The blog post is written based on the article below: https://redokun.com/blog/translation-statistics
Advertisement refers to any type of promotional effort that uses tools such as texts, pictures, and videos to present something to a specific audience. Today, advertisement is a must-have concept for businesses seeking to reach their target audience. An advertisement indicates the first interaction between the prospective customer and the brand. A word-for-word translation is…
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The translation industry is constantly evolving by internalizing and applying emerging technologies in today’s globalized world. Adapting to dynamic changes, understanding the market pulse, and observing the companies’ inclination for effectively reaching more people have shown that the future of the translation industry looks bright and is rapidly developing. Let’s take a look at the…
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Prepared for providing quality translation services, ISO 17100 covers the translation process within the framework of before, during, and after translation. ISO 17100 is a certificate that companies must have in order to improve the quality of translation. This standard requires translators, editors, and proofreaders to have sufficient knowledge and skills to produce quality texts.…
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