Tag: brand voice

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A Localization Roadmap for Startups: Go Global Without Losing Your Soul

You did it. You’ve conquered your local market. Your product fits like a glove, your users are happy, and those growth charts are looking great. Now, you’re eyeing the horizon. The global market is calling your name! But scaling a startup internationally is about more than just translating your app or website. It’s about ensuring…
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Lost in Translation

When you expand your brand into a new market, is your message truly connecting, or is it just being understood? There’s a world of difference between the two, and that difference is where many global campaigns either succeed brilliantly or fail spectacularly. The secret isn’t just translation; it’s transcreation. For over 25 years, we at…
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