Various departments of multinational corporations such as production, engineering, and procurement require their technical documents to be translated into the target language spoken in the local market for numerous purposes. Such technical documents include, for example, product specifications, technical drawings, bill of materials (BOM), product and service catalogs, etc. and it is crucial that such…
Read more
Multinational corporations adopt multilingual PR strategies for stakeholder engagement, often in the form of press releases, events, annual reports, sponsorships, awards, etc. In addition, press releases may also cover most of these communication methods in one way or another. They may also be used to promote a new product or service, news about recent investments…
Read more
Machine translation mainly relies on source-to-target mapping while Large Language Models (LLMs) demonstrate promising overall capabilities in artificial intelligence. Although LLMs may simulate the human translation process to a certain degree, such models are still at an early stage to replace professional language service providers (LSPs), including translators, proofreaders, editors, cultural/localization experts, and other similar…
Read more
Corporate sustainability and non-financial reporting, including environmental, social, and governance (ESG) reporting, are essential for multinational corporations, perhaps even more so than for SMEs and local organizations as these global corporations have the potential tremendous impact on the entire world with their activities on a global scale. For instance, compliance with the Corporate Sustainability and…
Read more
Translation and localization of multimedia content and promotional/advertisement materials also require identification of and adaptation to the target audience. On the other hand, localization strategies target a specific group of potential customers and consumers in the target market. A professional LSP takes the following points into consideration when offering translation and localization services for multimedia…
Read more
Although we talk about a process similar to the translation stages in ISO 17100 and the actors involved in a professional localization work (translator, editor, proofreader, native language expert, project manager, etc.), translation is only one of the steps in localization process and is not sufficient on its own. There are intersections with Scopos and…
Read more
Rapidly-developing technological initiatives bring about entering new markets. At this point, many international companies require professional language services to make their voice heard in the target markets. As it is understood, this language service is called TRANSLATION: the activity allowing for collaborating with multilingual customers by facilitating communication and helping to break a series of…
Read more
What Is Linguistic Quality Assurance in Localization? Linguistic or language quality assurance (LQA) is a process in which all linguistic factors of a text are evaluated and verified. These factors include relatively simpler components such as spelling, grammar, and punctuation, as well as wide-scope and more pivotal factors like terminology and cultural adaptation. Overall, LQA…
Read more
Factors to Consider When Choosing a Localization Partner If you are at the beginning of the long process of introducing your services to the world, you already know that a successful localization strategy leads into the global market as well as different local markets. That’s why choosing the best localization agency plays an important role in your company’s…
Read more
