Sustainability is far from being just another “agenda item” for any sector anymore. We are at the very center of a massive transformation that is reshaping every field—from the economy to food, fashion to technology, and urban planning to public health. This transformation is fundamentally changing not only corporate strategies but also the language we…
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You did it. You’ve conquered your local market. Your product fits like a glove, your users are happy, and those growth charts are looking great. Now, you’re eyeing the horizon. The global market is calling your name! But scaling a startup internationally is about more than just translating your app or website. It’s about ensuring…
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Senem Kobya, CEO of Dijital Tercüme and Localization Agency, attended “The Equation of Tomorrow” event last week, part of the 30th-anniversary celebrations of the Turkish Informatics Foundation (TBV). The event focused on AI, digital transformation, and data policies. Throughout the event, Kobya met with leading figures from the tech world and had the opportunity to…
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We were thrilled to participate in the Translation Studies Students’ Networking Event (Çeviribilim Öğrencileri Kaynaşma Buluşması) on Saturday, October 11, hosted by the Çeviribilim Dayanışma Platformu. It was a fantastic event where young translators gathered and talked about their experiences from various fields and gave important tips to peers looking to follow the same path.…
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When you expand your brand into a new market, is your message truly connecting, or is it just being understood? There’s a world of difference between the two, and that difference is where many global campaigns either succeed brilliantly or fail spectacularly. The secret isn’t just translation; it’s transcreation. For over 25 years, we at…
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Apple’s promotional strategies have always attracted attention. The global advertising campaign prepared for the new iPhone Air was no exception. However, this time the difference lies not in the words used, but in the visuals. In the ad Apple published in other countries, the iPhone Air is shown being “squeezed” between the thumb and index…
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2024 was a year of rapid transformation for the localization industry. Across entertainment, gaming, e-commerce, and education, the demand for multilingual, culturally relevant content surged to new heights. Companies realized more than ever that true global success depends on speaking to audiences in their own language with accuracy, nuance, and cultural resonance. Let’s take a…
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The translation industry is changing quickly. With artificial intelligence and machine translation becoming more common, it can feel like our profession is at risk. But translation is still essential. Our strengths are reasoning, understanding context, cultural awareness, legal knowledge, and ethical judgment—skills that machines do not have. Still, while we emphasize the value of our…
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Video game industry continues to grow exponentially worldwide with the introduction of more gaming platforms, continuous development of new games that attract millions of players around the world with revenues over $396 billion in 2023. With over 3 billion video game players worldwide, video game translation and localization services have become even more essential today.…
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The automotive industry is set for transformative growth globally and locally in 2024 and beyond. In Türkiye, a combination of government policies, expanded local manufacturing, and rising domestic demand is creating unprecedented opportunities within the sector. On the global stage, trends such as electrification, advanced safety features, and a focus on sustainability are reshaping the…
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