Tag: localization agency

Your Solution Partner in Turkish

Lights, Camera, Localize! Multimedia Localization and Multilingual Translations for Advertising Agencies

Introduction The media and entertainment industry is experiencing rapid growth, with projections to reach US$1,450 billion by 2027. This surge is driven by technological innovations, the expansion of digital content, and growing consumer engagement—especially from younger, tech-savvy audiences who favor digital platforms like streaming services, online gaming, and digital advertising. This shift underscores the increasing…
Read more

Natural Language Fluency: Why ‘Natural’ Still Wins in the Age of Artificial Intelligence

A deep dive into how blending AI and human expertise drives global content success Introduction: In a World Full of Words, Only the Natural Ones Win We live in an age where content is currency. From search results and product pages to social media captions and customer emails, language is the invisible engine that powers…
Read more

Ensuring Precision and Security: Hitting the Mark in Defense Industry Translation and Localization

Introduction The defense industry plays a crucial role in global security and technological advancement. As geopolitical tensions rise, global defense spending surged past US$2.4 trillion in 2023, driven by innovations like unmanned systems, AI, and advanced air mobility (AAM). Despite challenges, such as supply chain disruptions and talent shortages, the sector remains resilient. The commercial…
Read more

Mastering the Course: Corporate Training Materials Translation and Localization for Global Success

In today’s interconnected business world, employee development and effective training are critical to a company’s long-term success and competitive advantage. These initiatives not only help employees grow professionally but also foster a culture of accessibility and inclusivity. As companies expand across borders and work with diverse teams, it becomes increasingly important to have training materials…
Read more

Medical Web Content Translation – Doorway into Turkish Healthcare Market

Your website is often the first point of contact for patients and healthcare professionals in Türkiye. LSPs can help transform your English-language content into an engaging, accessible platform for Turkish users. Translating Hospital and Clinic Websites Translating hospital and clinic websites involves more than just converting text from one language to another. It requires adapting…
Read more

How Does Game Localization Impact the Global Video Game Industry?

Video game industry continues to grow exponentially worldwide with the introduction of more gamingplatforms, continuous development of new games that attract millions of players around the world withrevenues over $396 billion in 2023. With over 3 billion video game players worldwide, video gametranslation and localization services have become even more essential today. Video game industryheavily…
Read more

Let’s See What Localization Is with Examples

Localization is much more than just translation; it’s about adapting every aspect of a product or service to meet the cultural and linguistic expectations of the target audience. This ensures that the product feels natural and engaging to users, providing them with a seamless experience that resonates with their preferences. In this blog post, we’ve…
Read more

How Can Partnering with a Language Service Provider (LSP) Help You Break into the Global Healthcare Market?

The global healthcare market presents immense opportunities for growth, especially in regions like the European Union (EU) and the United States (US), where healthcare standards and regulatory landscapes are highly structured. Breaking into these markets requires not only expertise in medical practices but also clear, culturally sensitive, and compliant communication. A professional Language Service Provider…
Read more

Sustainability Reporting and CSR Projects: The Need for Professional Translation

Corporate sustainability and non-financial reporting, including environmental, social, and governance (ESG) reporting, are essential for multinational corporations, perhaps even more so than for SMEs and local organizations as these global corporations have the potential tremendous impact on the entire world with their activities on a global scale. For instance, compliance with the Corporate Sustainability and…
Read more

Multimedia and Advertisement Localization: Best Practices

Translation and localization of multimedia content and promotional/advertisement materials also require identification of and adaptation to the target audience. On the other hand, localization strategies target a specific group of potential customers and consumers in the target market. A professional LSP takes the following points into consideration when offering translation and localization services for multimedia…
Read more

BASINDA BİZ

LOCALIZATION AGENCY

©2023 Localization Agency. Localization.Agency is part of Dijital Tercüme Ltd. - Turkey’s leading company in translation, localization, software, digital marketing and BTL.

Member of Çev-Der (Translation and Interpreting Association of Turkey, FIT Rep.) and Member of ÇİD (Association of Translation Companies, EUATC and GALA Rep.); Women in Localization and LocLunch