Website localization is the process of adapting the website’s content to the language and culture of the target audience. Website is your storefront on the internet. It is a place where you can become visible without exhibiting your products and services in a physical store. It reflects your digital presence; therefore, offering relevant and appropriate…
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Application localization is mainly the process of adapting the interface and content of a mobile application to the target culture by considering all elements of the culture and language in question. Since the main goal of application developers and marketers is to produce and create “preferable” software, localization is indispensable for the globalization of an…
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In this article, we introduce you to the localization trends of 2021, along with insights on localization and marketing strategies that will shape the next year. Translation management systems (TMS) are a very good area for investment because growth in leading TMS companies has increased by 30%. With the lockdowns coming to an end at…
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These 3 Industry News Show the Importance of Localization Once Again Language industry platform Slator published the industry highlights of June 2021, as LSPs entered the post-pandemic era with newly-emerging localization and translation trends. The importance of successful localization has been brought to our attention once again with these three industry news. Xbox Fans Ask…
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Factors to Consider When Choosing a Localization Partner If you are at the beginning of the long process of introducing your services to the world, you already know that a successful localization strategy leads into the global market as well as different local markets. That’s why choosing the best localization agency plays an important role in your company’s…
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