WHAT IS LOCALIZATION? Localization is taking the cultural, social and behavioral characteristics of the target language-speaking society into consideration in the process of adapting the source language text to the target language. Localization is not a literal translation of the source text into the target language but rather an adaptation. The meaning that’s intended to…
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While beauty and self-care industry including body care, cosmetics and perfumery keeps on growing, it is now targeted at not only women, but also men. It is said that ever-growing global beauty and self-care industry is nowadays valued at 511 billion dollars. Some remarks on beauty and self-care industry translations:
Packaging consists of products made of various materials such as paper, cardboard, plastic, and glass, allowing for keeping the packaged products together as well as facilitating transport, protection, distribution, sales & marketing operations. It also protects the products against factors such as deterioration, wear, breakage, or disintegration. Product packaging labels, which play a key role…
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A press release is broadly a document containing important information about a specific event within a company or institution for informing the public, especially the news organizations. For example, when a new CEO takes office in a company or a new product is being released, public releases come into play. But this does not mean…
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There has been a misconception about machine translation tools that they could only be useful in producing simple and uncomplicated materials during translation, and or localization processes. On the other hand, machine translation tools are no same as their older versions. Since the emergence of “machine learning”, machine translation engines have constantly evolved. Although machine…
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With the improving technology and globalizations most of us nowadays use social media platforms actively, expressing our thoughts and feelings, sharing texts or pictures and even shopping. When it comes to internationally operating companies that wish to reach as many people as possible, releasing social media content in one language only may not be enough…
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Having entered our lives through technology, smartphones, and computers, Emojis are making our communication richer and more colorful. Even though they were designed originally for texting on smartphones, emojis are nowadays to be found in every kind of content: on TV and internet, in ads and promotions, and websites. Emojis can sometimes be considered as…
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Translation is the process of translating a word or a phrase in the source language into the target language in an accurate and complete manner without changing its original meaning. On the other hand, transliteration is the process of converting letters from one system of writing into another based on phonetic similarities. Translation provides you…
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Rapidly-developing technological initiatives bring about entering new markets. At this point, many international companies require professional language services to make their voice heard in the target markets. As it is understood, this language service is called TRANSLATION: the activity allowing for collaborating with multilingual customers by facilitating communication and helping to break a series of…
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As you know, various sectors came to an almost full stop in most countries including Türkiye with the COVID-19 pandemic, which has affected the entire global population in recent years. Nonetheless, a significant progress was made to fight against this virus thanks to vaccines developed and restrictions imposed on many sectors were gradually lifted. As…
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