Tag: marketing

Your Solution Partner in Turkish

Lights, Camera, Localize! Multimedia Localization and Multilingual Translations for Advertising Agencies

Introduction The media and entertainment industry is experiencing rapid growth, with projections to reach US$1,450 billion by 2027. This surge is driven by technological innovations, the expansion of digital content, and growing consumer engagement—especially from younger, tech-savvy audiences who favor digital platforms like streaming services, online gaming, and digital advertising. This shift underscores the increasing…
Read more

Concepts of Globalization, Localization, and Internationalization

In today’s digital universe, banking systems provide the opportunity to purchase products, or services, and transfer money across the planet. Easy transportation speeds up and improves logistics, which contributes to the development of global trade. With the increasing level of wealth, consumers are exposed to products and services indigenous to other cultures through travel and…
Read more

Localization of Multilingual Promotional Videos: Key Strategy in Marketing

While digital world and technology keep developing every day, videos are still the most important and effective marketing strategy for companies operating in various sectors because when it comes to conveying “what is wished to say” to the target audience in foreign countries, even though English is still considered as a global language, it is…
Read more

BASINDA BİZ

LOCALIZATION AGENCY

©2023 Localization Agency. Localization.Agency is part of Dijital Tercüme Ltd. - Turkey’s leading company in translation, localization, software, digital marketing and BTL.

Member of Çev-Der (Translation and Interpreting Association of Turkey, FIT Rep.) and Member of ÇİD (Association of Translation Companies, EUATC and GALA Rep.); Women in Localization and LocLunch