Sustainability is far from being just another “agenda item” for any sector anymore. We are at the very center of a massive transformation that is reshaping every field—from the economy to food, fashion to technology, and urban planning to public health. This transformation is fundamentally changing not only corporate strategies but also the language we…
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Senem Kobya, CEO of Dijital Tercüme and Localization Agency, attended “The Equation of Tomorrow” event last week, part of the 30th-anniversary celebrations of the Turkish Informatics Foundation (TBV). The event focused on AI, digital transformation, and data policies. Throughout the event, Kobya met with leading figures from the tech world and had the opportunity to…
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We were thrilled to participate in the Translation Studies Students’ Networking Event (Çeviribilim Öğrencileri Kaynaşma Buluşması) on Saturday, October 11, hosted by the Çeviribilim Dayanışma Platformu. It was a fantastic event where young translators gathered and talked about their experiences from various fields and gave important tips to peers looking to follow the same path.…
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When you expand your brand into a new market, is your message truly connecting, or is it just being understood? There’s a world of difference between the two, and that difference is where many global campaigns either succeed brilliantly or fail spectacularly. The secret isn’t just translation; it’s transcreation. For over 25 years, we at…
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Apple’s promotional strategies have always attracted attention. The global advertising campaign prepared for the new iPhone Air was no exception. However, this time the difference lies not in the words used, but in the visuals. In the ad Apple published in other countries, the iPhone Air is shown being “squeezed” between the thumb and index…
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The translation industry is changing quickly. With artificial intelligence and machine translation becoming more common, it can feel like our profession is at risk. But translation is still essential. Our strengths are reasoning, understanding context, cultural awareness, legal knowledge, and ethical judgment—skills that machines do not have. Still, while we emphasize the value of our…
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Video game industry continues to grow exponentially worldwide with the introduction of more gaming platforms, continuous development of new games that attract millions of players around the world with revenues over $396 billion in 2023. With over 3 billion video game players worldwide, video game translation and localization services have become even more essential today.…
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Introduction The media and entertainment industry is experiencing rapid growth, with projections to reach US$1,450 billion by 2027. This surge is driven by technological innovations, the expansion of digital content, and growing consumer engagement—especially from younger, tech-savvy audiences who favor digital platforms like streaming services, online gaming, and digital advertising. This shift underscores the increasing…
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A deep dive into how blending AI and human expertise drives global content success Introduction: In a World Full of Words, Only the Natural Ones Win We live in an age where content is currency. From search results and product pages to social media captions and customer emails, language is the invisible engine that powers…
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Introduction The defense industry plays a crucial role in global security and technological advancement. As geopolitical tensions rise, global defense spending surged past US$2.4 trillion in 2023, driven by innovations like unmanned systems, AI, and advanced air mobility (AAM). Despite challenges, such as supply chain disruptions and talent shortages, the sector remains resilient. The commercial…
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