Apple’s promotional strategies have always attracted attention. The global advertising campaign prepared for the new iPhone Air was no exception. However, this time the difference lies not in the words used, but in the visuals. In the ad Apple published in other countries, the iPhone Air is shown being “squeezed” between the thumb and index…
Read more
The translation industry is changing quickly. With artificial intelligence and machine translation becoming more common, it can feel like our profession is at risk. But translation is still essential. Our strengths are reasoning, understanding context, cultural awareness, legal knowledge, and ethical judgment—skills that machines do not have. Still, while we emphasize the value of our…
Read more
Video game industry continues to grow exponentially worldwide with the introduction of more gaming platforms, continuous development of new games that attract millions of players around the world with revenues over $396 billion in 2023. With over 3 billion video game players worldwide, video game translation and localization services have become even more essential today.…
Read more
Introduction The media and entertainment industry is experiencing rapid growth, with projections to reach US$1,450 billion by 2027. This surge is driven by technological innovations, the expansion of digital content, and growing consumer engagement—especially from younger, tech-savvy audiences who favor digital platforms like streaming services, online gaming, and digital advertising. This shift underscores the increasing…
Read more
A deep dive into how blending AI and human expertise drives global content success Introduction: In a World Full of Words, Only the Natural Ones Win We live in an age where content is currency. From search results and product pages to social media captions and customer emails, language is the invisible engine that powers…
Read more
Introduction The defense industry plays a crucial role in global security and technological advancement. As geopolitical tensions rise, global defense spending surged past US$2.4 trillion in 2023, driven by innovations like unmanned systems, AI, and advanced air mobility (AAM). Despite challenges, such as supply chain disruptions and talent shortages, the sector remains resilient. The commercial…
Read more
Your website is often the first point of contact for patients and healthcare professionals in Türkiye. LSPs can help transform your English-language content into an engaging, accessible platform for Turkish users. Translating Hospital and Clinic Websites Translating hospital and clinic websites involves more than just converting text from one language to another. It requires adapting…
Read more
Healthcare organizations often deal with a wide range of medical texts, each requiring precise translation to ensure both patient safety and regulatory compliance. In the Turkish market, translating these documents with accuracy and medical expertise is paramount. Medical Journals and Research Papers When translating medical journals and research papers, accuracy is paramount to ensure scientific…
Read more
Localization is much more than just translation; it’s about adapting every aspect of a product or service to meet the cultural and linguistic expectations of the target audience. This ensures that the product feels natural and engaging to users, providing them with a seamless experience that resonates with their preferences. In this blog post, we’ve…
Read more
The future of localization is an exciting combination of technological advancements and human expertise. Both of which are evolving to meet the needs of a growing world. While companies are growing across borders, localization plays an important role. This helps businesses bridge the gap between different cultures and languages and various customer expectations. The Role…
Read more
