The rapid advancements in language technologies today mark a new era with the introduction of the language models. However, do these technological developments pose a threat to the profession of translation, or do they present new opportunities and collaboration prospects? In this article, we will discuss the impact of these language models on the translation…
Read more
American Translators Association (ATA) Talked About Artificial Intelligence: The organisation released the statement on 8 November 2023, less than two weeks after the ATA’s October 2023 annual conference in Miami. A significant number of sessions focused on technology, from machine translation and technology-enhanced translation quality management to large language models and generative artificial intelligence. More…
Read more
How does your company support gender equality in the workplace? Since the beginning of our business, gender equality has been one of our core values. At Localization Agency, we treat everyone equally and believe that a person’s identity as a translator is unrelated to gender. Principally, our interview questions and HR application form are free…
Read more
Although we talk about a process similar to the translation stages in ISO 17100 and the actors involved in a professional localization work (translator, editor, proofreader, native language expert, project manager, etc.), translation is only one of the steps in localization process and is not sufficient on its own. There are intersections with Scopos and…
Read more
Cleaning and disinfection have become major necessities in our lives due to the global pandemic we have experienced. As a result, the industry of hygiene products developed rapidly, placing itself at the top of the import and export rankings. While hygiene in schools, hospitals, hotels, restaurants, and corporate workplaces constituted a major part of the…
Read more
All kinds of localization projects that aim to promote a product or service to a wide audience fall within the scope of promotional localization. Localization of texts that reflect a company’s prestige and brand quality must be done meticulously as they have a direct impact on the perception of the company. Company magazines, press releases,…
Read more
While digital world and technology keep developing every day, videos are still the most important and effective marketing strategy for companies operating in various sectors because when it comes to conveying “what is wished to say” to the target audience in foreign countries, even though English is still considered as a global language, it is…
Read more
From the pen of Berk Yazar, one of our Digital Translation and Localization Institute 2022 graduates Natural Language Processing (NLP) is an interdisciplinary field rooted in artificial intelligence and linguistics. Starting by laying the base of artificial intelligence in the 1950s, this long journey has witnessed huge breakthroughs in many fields which affect people’s daily…
Read more
Packaging consists of products made of various materials such as paper, cardboard, plastic, and glass, allowing for keeping the packaged products together as well as facilitating transport, protection, distribution, sales & marketing operations. It also protects the products against factors such as deterioration, wear, breakage, or disintegration. Product packaging labels, which play a key role…
Read more
A press release is broadly a document containing important information about a specific event within a company or institution for informing the public, especially the news organizations. For example, when a new CEO takes office in a company or a new product is being released, public releases come into play. But this does not mean…
Read more
