Tag: LSP

Your Solution Partner in Turkish

Choosing a Localization Partner in the Age of AI: What to Look For—and What to Avoid

The question is no longer whether a localization partner uses AI.Almost all of them do. The real question is whether they use it with control, oversight, and accountability. As AI becomes ubiquitous in translation and localization, traditional vendor selection criteria have lost relevance. Speed, volume, and basic fluency are no longer differentiators. They are baseline…
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Why Human Translators Are Essential in the Age of AI and Machine Translation?

Machine translation mainly relies on source-to-target mapping while Large Language Models (LLMs) demonstrate promising overall capabilities in artificial intelligence. Although LLMs may simulate the human translation process to a certain degree, such models are still at an early stage to replace professional language service providers (LSPs), including translators, proofreaders, editors, cultural/localization experts, and other similar…
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Sustainability Reporting and CSR Projects: The Need for Professional Translation

Corporate sustainability and non-financial reporting, including environmental, social, and governance (ESG) reporting, are essential for multinational corporations, perhaps even more so than for SMEs and local organizations as these global corporations have the potential tremendous impact on the entire world with their activities on a global scale. For instance, compliance with the Corporate Sustainability and…
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